You are a student at a college and the head teacher wants to raise the school's profile to attract prospective students. He has asked for proposals recommending the best ways to achieve this using computers and the Internet. In your proposal, indicate what information and advice you would include and explain how this might attract prospective students. (Write about 200 words)
Sample answer:
Proposal to Raise the college’s profile
Introduction
The (1)_______________ of this proposal is to (2)________________ ways that computers and the Internet can be used to raise the profile of the college in (3)______________ to attract prospective students.
Updating the College website
(4)____________, I would suggest (5)_______________ the College website. At (6)____________ the webpages are quite basic and not (7)____________ appealing. Adding more detailed information and more up-to-date photos would help. This (8)__________, we can better inform students of their choices, and create a positive user experience. (9)_______________, we could include interviews with present and past students giving their positive experiences. As a (10)_______________, prospective students could get a (11)_____________ for the college from a student perspective.
Social media
(12)______________, increasing the college presence on social media would be very worthwhile. (13)____________ using social networks we could use hashtags and trending topics to raise (14)_______________ of college activities. (15)_________________, young people would not only be able to take part in college initiatives , but they would (16)______________ share them amongst their friends. In (17)________________, we could create a video channel to (18)____________ videos about the college. This could lead to viral marketing campaigns, (19)_______________ we could use to promote the college in a dynamic way. In (20)____________________, young people across the country and the rest of the world would be interested in our school.
Conclusion
To (21)_____________ up, updating the college website, and using social media platforms are excellent steps to (22)____________ in order to raise the profile of our college and to attract more students in the future.
KEY
1. purpose
2. suggest
3. order
4. Firstly
5. updating
6. present
7. that
8. way
9. Furthermore
10. result
11. feel
get/have a feel for something to get/have an understanding of something or be naturally good at doing it. To develop a good knowledge or understanding of something. To have an idea about how (something) is, to have an idea about what (something) is like. E.g. She has a real feel for languages. He was here to get a feel for the place. I practised for a few hours before I really got a feel for the best way to do it. I’m still trying to get a feel for what the software can do.
12. Secondly
13. By
14. awareness
15. Consequently
16. also
17. addition
18. host
19. which
20. consequence
21. sum
22. take/ make
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