Read the following text and fill in the gaps with the verb that best fits each space using the correct verb form of the verbs below. There are TWO extra verbs you will not need. The activity begins with an example (0).
Verbs: base, provide, be, analyse, bequeath, exert, ensure, expand, interview, comment upon, forsake, invest, take, wish, follow, require, think.
Task instructions: You work for a regional tourism board. You have been asked to write a report on the facilities available for international visitors in your city.
Report on International Visitor Facilities in Palma
Introduction
The main objective of this report is (0) to analyse the current state of facilities available for international visitors in Palma and to identify specific areas where investment (1). This report (2) on a survey conducted among 500 foreign travellers during the peak autumn season, as well as on-site evaluations of the city’s transport and hospitality infrastructure. It is intended to inform the board of existing shortcomings while highlighting that, although the current outlook is promising, certain logistical aspects require immediate attention to maintain our competitive edge in the Mediterranean market.
Transport and Accessibility
The first observation to make concerns the airport-to-city link, which constitutes the primary first impression of the city's infrastructure for all international arrivals. While the bus service is frequent, it appears that the majority of tourists find the lack of a rail connection somewhat frustrating. In order to gather qualitative data, I interviewed several frequent flyers who stressed that a dedicated light-rail system (3) far more efficient than the existing road-based options. Interestingly, despite the city's walkable layout, many visitors are concerned that pedestrian signage is not nearly as clear as it should be. In contrast to other European hubs, Palma’s cycle lane network (4) significantly; nevertheless, it (5) that further integration with the historic centre is necessary to ensure seamless navigation for those opting for sustainable transport.
Hospitality and Service Standards
Regarding the service industry, it (6) by a number of people we talked to that the level of English proficiency in non-central districts is nowhere near as high as in the primary tourist hotspots. This language barrier often leads to a cause of dissatisfaction among those (7) to explore the authentic culture of the island. Furthermore, while the local gastronomy is undoubtedly world-class, all those who (8) believe that the city's "green" initiatives are not quite as visible as they are in competing destinations. Surprisingly, there is a distinct lack of digitalised ticketing for cultural heritage sites, which remains a significant problem for visitors trying to plan their itineraries efficiently. In spite of this, the quality of boutique accommodation remains by far the best in the Balearic Islands.
Recommendations for Future Investment
In the light of the results of the survey, I would strongly recommend that the board should prioritise digital infrastructure by implementing a unified "Smart Palma" app for real-time transport updates and ticket bookings. I feel it would be to our advantage if we (9) in more electric vehicle charging points and solar-powered street lighting to address the growing demand for sustainable travel. Another option would be to offer subsidised English language workshops at EOI Palma for staff in the hospitality sector, as this (10) a significant impact on our international reputation. If these recommendations (11), then Palma will undoubtedly solidify its status as a premier year-round destination.
Conclusion
(12) all the factors mentioned into account, the outlook for tourism in Palma remains optimistic. (13) that the aforementioned recommendations are taken into consideration, I believe we can significantly enhance the visitor experience. From the evidence gathered, we conclude that while our traditional hospitality is excellent, our future success depends on modernising our infrastructure. All things considered, it would seem that a shift towards digital and sustainable investment is the best idea (14) long-term growth.
KEY
1. is required
2. is based
3. would be
4. has expanded
5. is thought
6. was commented upon
7. wishing
8. were interviewed
9. invested
10. would exert
11. are followed
12. Taking
13. Provided/ Providing
14. to ensure
Extra verbs:
forsake (abandon, renounce)
bequeath (leave in will)
Vocabulary:
Touchpoint: Any point of contact between a customer (tourist) and a provider (the city). Interaction. Sp. Punto de contacto.
Competitive Edge: The advantage that makes one destination better than its rivals. What makes Palma stand out. Sp. Ventaja competitiva.
Qualitative Data: Information based on opinions and descriptions rather than just numbers. Sp. Datos cualitativos
Pedestrian Signage: The physical signs that help people find their way while walking. Sp. Señalización peatonal.
Seamless: Smooth and continuous, without any problems or interruptions.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.